International Expansion · Specialist depth in Africa
Grow into new markets with operating experience behind you.
Expanding abroad takes more than finding demand or a willing partner. You need to understand the market, the people you will work with, the rules, the risks and the right way to enter. Getting any of these wrong is expensive.
Our founder’s family group has built and operates businesses across North, West and Central Africa and Türkiye. We bring that first-hand experience to family groups and companies planning their next market, with a structured, commercially grounded approach.
What we do.
Market assessment
Evaluate markets and opportunities against your capabilities, resources and objectives: demand, competition, regulation and viability.
Entry strategy
Choose the right route in: distribution, partnership, local company, acquisition or investment, before significant money is committed.
Partners and counterparties
Identify, introduce and assess local partners, distributors and suppliers, with proper due diligence.
Risk assessment
Political, regulatory, counterparty, payment, currency, contractual and operational risks, and how to manage them.
Expansion plan and execution
A practical plan with priorities, resources, owners and milestones, and support coordinating stakeholders through implementation.
International group structure
Holding and ownership structure for international operations, coordinated with legal and tax specialists (see Family Business Advisory).
Where our experience comes from.
To confirm: every country (brief 8)Operating businesses
Libya · Morocco · Tunisia
Ghana · Burkina Faso
Republic of the Congo
Türkiye
Projects underway
Gabon · Senegal
South Africa · Algeria
Sectors
Hospitality, education, trade, real estate, and industrial and oil and gas services.
Independent advice. Disclosed relationships.
To confirm: each commitment, once published they are promises to keep (brief 8)Originate Advisory is an independent firm, founded and owned by Omar Abdelrazak. Future Native Holding, the investment group of the family he belongs to, is a separate business. When we advise you on a market:
- Your interests come first.
- We tell you at the start if the family group has an interest in the market, sector or counterparty relevant to your plans.
- We introduce any party connected to the family group only with your agreement and with the connection disclosed.
- Information you share with us is never shared with the family group.
Who we work with.
Family groups taking their business into new countries
Gulf, Turkish and European companies looking at African markets
Families evaluating an investment, partnership or acquisition abroad
Owners who need one adviser to coordinate a complex cross-border project
Let’s look at your next market.
Tell us about your business, your objectives and the markets you are considering.