Originate

Performance Acceleration

Extraordinary performance rarely happens by accident.

It is pursued deliberately: through clarity, alignment, accountability and a different way of operating. We help the people who lead family businesses, and their leadership teams, pursue it.

Why most leaders plateau.

Most leaders keep operating from the same assumptions and habits that produced their current results. As the business grows and the pressure rises, the limits become less operational and more personal.

The challenge is rarely effort. It is the way of operating behind the effort.

A different way to grow.

Breakthrough results rarely come from doing more of the same, harder. They come from learning to think, decide and execute differently, and holding yourself to it. That is the work.

“Right now, in this moment, you are capable of exponential improvement in your performance.”
Dr Price PritchettTo confirm: exact wording against the published book; attributed by name only (brief 8A)

What shapes the outcome.

Strategy, systems and structure matter; they are where much of our work begins. But every one of them is carried out by people. In work that is mostly thinking and deciding, how leaders think, decide and align under pressure sets how far the business goes.

What is true of one leader is true of a leadership team. Alignment, behaviour and execution are what separate an ordinary business from an outstanding one.

How we help.

One-to-one

Private CoachingTo confirm: product name (brief 8A)

For the people who lead family businesses, where the pressure of growth, decisions and execution calls for support built around one person.

What it combines

  • Direct guidance. An experienced adviser in your corner, not a framework.
  • Personal accountability. Commitments agreed, followed up and kept.
  • Strategic recalibration. Stepping back to check that effort is going where it matters.
  • Execution follow-through. Turning decisions into action, and action into habit.

Leadership team

Leadership Team Sessions

Working sessions with family and non-family leaders on alignment, accountability and execution, through growth, succession or a major change.

Who it is for

  • Founders preparing to step back, or finding it hard to let go
  • Successors and next-generation leaders taking on real responsibility
  • Family executives leading in the business and at the family table
  • Leadership teams that need to pull in one direction

What we work on.

  • Pick a clear aiming point
  • Get into action right away
  • Manage your mind
  • Track
  • Evolve
To confirm: source of the five-step method and one-line descriptions for Track and Evolve (brief 8A)

How it works.

  1. 01A confidential first conversation to agree what you want to change.
  2. 02A fixed-term programme, in person in Dubai or online.To confirm: length, frequency, team format and fees (brief 8A)
  3. 03Clear commitments between sessions, and follow-up on every one.
  4. 04Where a challenge turns out to be a family or structural one, we say so, and the advisory work is there for it.

Built from the inside.

Originate was not built from the outside looking in. As Chief Operating Officer of a family group operating across several countries, alignment, leadership under pressure and the human side of fast growth were daily operating conditions, not consulting frameworks.

Before that, advising institutional investors at Bloomberg LP in London showed how high-stakes decisions are made by the people who manage significant capital.

Omar Abdelrazak, Founder and CEO of Originate Advisory.

From Omar

Over the years I have learned from some of the most influential teachers of mindset and performance, including Tony Robbins, Bob Proctor and Dr Price Pritchett, and I have had the chance to work with some of them directly.

What they taught me is what I saw inside my own family business: a good strategy matters, but it is the mindset of the people leading that decides whether it ever happens. That is where I start.

Omar Abdelrazak, Founder

To confirm: each teacher relationship, stated exactly; Bob Proctor in the past tense (brief 8A)

Raise the level you lead at.

Start with a confidential conversation about where you are and where you want to take the business.

Staging build · items marked “To confirm” await written sign-off · photo slots await the commissioned Dubai shoot · Arabic version to follow the approved translation
Initial DiscussionWhatsApp